Search engine optimisation
Most SEO engagements fail because they start with content when the constraint is architecture. We look at what Googlebot actually sees first, and quite often that is where the whole project ends up.
This is for you if
- You have a catalogue, a documentation set or an archive that should rank and does not.
- Your traffic plateaued and nobody can tell you why.
- You are paying for demand you ought to own by now.
- You have twelve months of patience. This is the honest minimum.
This is not for you if
- You need revenue this quarter. Buy it — that is what paid media is for.
- You are pre-product-market-fit. Ranking for the wrong thing faster will not help.
- You want us to publish forty AI articles a month. Someone will do that for you; it will not be us.
What is included
The actual work.
Technical audit that ends in a diff
Crawl budget, rendering, canonicalisation, internal linking, Core Web Vitals. You get a prioritised list with effort estimates, and if you want, we ship the fixes with your engineers rather than emailing you a PDF.
Topical mapping from real demand
We mine your search console, your support tickets and your sales calls — not a keyword tool's autocomplete. The output is a map of the questions your market actually asks, ranked by commercial value.
Content built on your expertise
We do not have opinions about marine gaskets or employment law. Your people do. We build a workflow that gets what is in their heads onto the page, and we edit it into something that ranks.
Digital PR that earns the link
Original data, tools and analysis that other people want to cite. No guest post networks, no paid placements, no directory submissions. Those work until they abruptly do not.
How it runs
And how long it honestly takes.
- Weeks 1–4
1. Audit and baseline
We find the constraint and agree on what we are measuring. Sometimes we finish this phase and tell you the rest is unnecessary.
- Weeks 3–12
2. Fix the foundations
Technical remediation with your engineering team. Unglamorous, usually the highest-leverage work in the engagement.
- Month 3 onward
3. Build and publish
Content and authority work, running continuously. Expect very little visible movement before month five.
- Month 9 onward
4. Compound
The part where it starts paying. Everything before this is construction.
The honest part
SEO is the slowest thing we sell and the only one that compounds. If your runway is under a year, we will point you at paid media instead and you will be better off.