Blog
Occasional, and only when we have something.
We publish when one of us has learned something worth the reading time. There is no content calendar and there is no newsletter to subscribe to.
Paid media18 June 20267 min read
Your cost per lead is lying to you
The metric most B2B teams optimise hardest is the one most likely to be actively destroying their pipeline. Here is the mechanism, and how to check in an afternoon.
Sofia Lindqvist
SEO4 May 20266 min read
Nobody wants to have the crawl budget conversation
Three agencies told a client to write blog posts. The actual problem was that Googlebot was spending its entire budget on 340,000 permutations of the same eleven gaskets.
Ilmar Vahtra
Content27 March 20265 min read
Why we told a law firm to build a calculator that loses them clients
The severance estimator tells you when you do not need a lawyer. It earned 94 referring domains precisely because it costs the firm money.
Marta Wilczek