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Case studies

Work we can show you the numbers for.

Every engagement below includes the part that went slowly, the metric we deliberately made worse, or the meeting nobody enjoyed. A case study without those is a brochure.

A direct-to-consumer wine clubDTC ecommerceNetherlands

A wine club that stopped renting its customers

The company had grown to €4.1M on paid social alone. When iOS attribution degraded and CPMs climbed, the whole model wobbled. We rebuilt the business on demand it owns.

SEOContent
4% → 38%
of revenue from organic
A marine-parts distributorB2B distributionNorway

Forty thousand parts nobody could find

The distributor supplies marine engine parts to yards across Scandinavia. Their catalogue was the best in the region and completely invisible: 40,000 SKUs generating 300 organic sessions a month.

SEOAnalytics
×14
organic sessions
A clinic-scheduling SaaSB2B SaaSEstonia / DACH

Cutting half the budget and doubling the pipeline

The company sells scheduling software to private clinics. They were spending €61,000 a month on Google Ads and celebrating a €41 cost per lead. The leads were worthless.

Paid mediaAnalytics
−48%
spend, ×2.1 pipeline
A Swedish outdoor retailerEcommerceSweden

The ROAS was a fiction and everyone knew it

The retailer's channels claimed 6.4× return. The bank account claimed otherwise. We rebuilt measurement from the ground up and found 38% of reported revenue was being counted twice.

AnalyticsPaid media
6.4× → 2.9×
true blended ROAS
A Munich employment-law firmProfessional servicesGermany

Winning a market where nobody writes honestly

An employment law practice in Munich, competing against directories and lead brokers. We made them the most useful thing on the German internet for people who had just been fired.

SEOContent
#1–3
for 47 of 60 target queries

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