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Case studies

Work we can show you the numbers for.

Every engagement below includes the part that went slowly, the metric we deliberately made worse, or the meeting nobody enjoyed. A case study without those is a brochure.

Vessel & VineDTC ecommerceNetherlands

A wine club that stopped renting its customers

Vessel & Vine had grown to €4.1M on paid social alone. When iOS attribution degraded and CPMs climbed, the whole model wobbled. We rebuilt the business on demand it owns.

SEOContent
4% → 38%
of revenue from organic
Halyard MarineB2B distributionNorway

Forty thousand parts nobody could find

Halyard supplies marine engine parts to yards across Scandinavia. Their catalogue was the best in the region and completely invisible: 40,000 SKUs generating 300 organic sessions a month.

SEOAnalytics
×14
organic sessions
Lumen HealthB2B SaaSEstonia / DACH

Cutting half the budget and doubling the pipeline

Lumen sells scheduling software to private clinics. They were spending €61,000 a month on Google Ads and celebrating a €41 cost per lead. The leads were worthless.

Paid mediaAnalytics
−48%
spend, ×2.1 pipeline
Norrland OutfittersEcommerceSweden

The ROAS was a fiction and everyone knew it

Norrland's channels claimed 6.4× return. The bank account claimed otherwise. We rebuilt measurement from the ground up and found 38% of reported revenue was being counted twice.

AnalyticsPaid media
6.4× → 2.9×
true blended ROAS
Kessler & RoeProfessional servicesGermany

Winning a market where nobody writes honestly

An employment law practice in Munich, competing against directories and lead brokers. We made them the most useful thing on the German internet for people who had just been fired.

SEOContent
#1–3
for 47 of 60 target queries

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